The problem
The problem
we lived.
Before Dimply, we were the people big organisations called when they needed to ship something hard.
Banks. Insurers. Pension providers. We came in, understood the problem, designed the solution, and then watched it get stuck. Weeks of discovery. Months of requirements. Quarters of development. By the time anything shipped, the customer problem had evolved and the solution was already outdated.
Nine months from insight to production. That was normal. The people closest to customers had no way to build for them. Product managers wrote tickets. Designers handed off mockups. Business analysts documented requirements. Then everyone waited for engineering capacity that never came.
We saw this pattern repeat across every engagement. The disconnect between understanding a customer and helping them was measured in fiscal quarters.
The belief that
started Dimply.
Not all customer journeys are created equal.
This isn't about engagement metrics. It's about respect️. Every customer's situation is different. Their experience should reflect that.
Personalisation shouldn't be a premium feature. It should be the baseline. The minimum standard for how financial institutions treat the people who trust them with their money.
We started Dimply because we believed product teams should be able to deliver that standard themselves.
Without waiting.
Without tickets.
Without 9-month cycles that turn insights into artefacts.
Personalise
Who we are
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Jac
CEO.
Esteemed career in financial services. Joined as CEO to take Dimply global. Doing exactly that.
Johnny
CPO & Founder.
Product visionary. Spent years as the builder organisations called for hard problems. Now building the platform that makes those calls unnecessary.
Adhip
CTO.
Day one. Built the technical foundation that lets product teams build without engineering dependencies.
Eoin
Director of operations and talent.
Building the talent, culture and systems that let great people unleash extraordinary work.
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What we've
proven
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The AI-powered
platform for financial experiences.
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Experience builder
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Micro-apps
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Holi
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Experience Builder lets product teams create complete customer journeys with branching logic, calculations, and personalisation. Describe what you want in plain language. Ship in minutes.
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Micro-apps embed those experiences directly into existing apps. The right journey surfaces at the right moment based on customer data and behaviour.
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Holi is an AI agent connected to your facts, formulas, and journeys. Customers ask questions in natural language. Holi responds with precise, auditable answers. Not AI approximations. Real numbers from your calculation engine.
Three
products.
One
platform.
Product teams own their experiences end to end.
What comes next.
We've proven the model works in Ireland with enterprise clients. Now we're proving it scales globally to any product builder in any financial organisation.
The financial services industry runs on legacy systems and slow cycles. Product practitioners everywhere are stuck waiting for engineering capacity. Customers everywhere are getting generic experiences when their situations demand personal ones.
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Dimply is how
that changes.