The space
between

strategy
and code.

The space between strategy & code.

Product teams in financial services have ideas. Engineering teams have backlogs. Dimply closes the gap. Build, personalise, and ship customer experiences without waiting.

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The Problem

You know what
your customers need.

You're blocked from
building it.

Product managers write tickets. Designers hand off mockups.Business analysts document requirements.

Then everyone waits.

Engineering prioritises. Sprints get scheduled. Months pass.

The experience you envisioned finally ships, already out of date.

Meanwhile, your customers expect Netflix-level personalisation from their bank.

Spotify-level responsiveness from their insurer.

They get static PDFs and generic dashboards.

The Platform

Three products.
One platform.
Complete autonomy.

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Experience Builder

Build complete customer journeys with branching logic, calculations, and personalisation. Describe what you want in plain language or drag and drop nodes on a visual canvas. From first prompt to production in minutes.

Learn more

Micro-apps

Embed and orchestrate. The right experience at the right moment.

Learn more

Holi

One agent. Everything connected.
All powered by real-time data, your calculations, and your rules.

Learn more

Experience Builder

Build complete customer journeys with branching logic, calculations, and personalisation. Describe what you want in plain language or drag and drop nodes on a visual canvas. From first prompt to production in minutes.

Learn more

Micro-apps

Embed and orchestrate. The right experience at the right moment.

Learn more

Holi

One agent. Everything connected.
All powered by real-time data, your calculations, and your rules.

Learn more

How they connect

Built to work
together.

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Experience Builder creates the journeys.

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Micro-apps decides when and where to surface them.

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Holi wraps everything in natural conversation.

One platform. Every touchpoint.
One platform. Every touchpoint.
One platform. Every touchpoint.

Foundations

What powers everything.

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Facts
Engine.

Customer data from any source. CRM, open banking, data warehouses, third parties. 50+ preconfigured financial facts or bring your own. Available across every product.

Formula
Engine.

Your calculations, running live. Pension projections, affordability checks, eligibility rules. Deterministic. Auditable. Never approximated by AI.

Design
System.

Typography, colours, spacing, components. Lock them down once. Every experience, every channel, every product inherits your brand.

Integrations.

Connect to core banking, policy admin, CRM, and third-party data. Pull facts in. Push actions out. Your platform, extended.

Who is it for

Built for the people who do the work.

Product Managers.

Own your roadmap without filing tickets. Build and ship the experiences you've been waiting quarters to launch.

Designers & Researchers.

Go from prototype to production without handing off to developers. Test real experiences with real customers.

Business Analysts.

Turn process documentation into functioning journeys. See your analysis become something customers use.

Marketing Operations.

Launch campaigns, update messaging, run tests. No developer involvement required.

Previous
Next

Enterprise Ready

Built for financial services from day one.

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Security. ISO 27001 certified. SSO, RBAC, and data-level permissions.

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Compliance. Full audit trails. Version history. Rollback anytime. Every interaction logged.

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Accessibility. WCAG 2.1 AA compliance in every component. Ready for the European Accessibility Act.

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Scale. Serving millions of end users across insurance, banking, wealth, and pensions.

See the
platform.

Book a demo

What's new

Shipping
weekly.

Experience Builder
Jan 2026

AI Experience Builder now generates complete journeys from natural language

Experience Builder
Jan 2026

Open banking integration with five providers live

Experience Builder
Jan 2026

AI Decision Nodes for real-time journey branching

Experience Builder
Jan 2026

Formula engine performance upgrade (3x faster calculations)